Introduction
Here below there is a checklist for users information, catalogue and behaviour which help us in identifying fraud attempts (click-fraud, abusive behaviours, etc).
User profile and behaviour check
- Empty, incomplete or fake End-User profile information*
- Auto-generated and/or generic emails (example:tom123456@gmail.com)
- Users connecting from multiple IP locations (using VPNs)
- Multiple users sharing the same Paypal account or email
- Strikes
Catalogue check
- Generic artists and release names, as well as generic content.
- Fake artists without real-life existence (social media presence, artist profile verified on the main DSPs, website)
- Samples.
- Public Domain.
- Poor artwork quality
- Distribution of only single-song release
- Distribution of mainly instrumental songs, often with 1 single instrument, usually piano (bulk generated audio by rendering midi files into piano or just AI-generated)
- Albums that contain very different styles and artists depending on the track (missing consistency on the release).
- One-track singles or albums with very short songs length.
- Inconsistency between the streams generated and the number of followers in the DSP's artist profile