As mentioned in this section, fraud relates to any unfair activity that harms a third party (artist, composer, producer). When fraud occurs, it is not only a loss to us or the artist, but to all other artists and copyright holders, as the royalty pool of the DSPs ends up being reduced. On the other hand, it damages our reputation and our contracts with DSPs — and consequently your business.
We check and review releases from the QC queue daily
We review the list of releases in our platform daily and have a look at the content our users are trying to distribute. If we find any suspicious releases, we remove them from the QC.
We check the users' profiles and their behavior
In order to look for suspicious activities, we check the profiles of the users that are trying to distribute releases for the following traits:
- Empty, incomplete, or fake end-user profile information.
- Auto-generated and/or generic emails (example: tom123456@gmail.com).
- Users connecting from multiple IP locations (using VPNs). You can check this from the "Activity" tab in the user's profile.
- Multiple users that share the same Paypal account or email.
- Strikes.
If we find enough information leading to think that the user is in fact trying to comment fraud, we will proceed to deactivate an account
We check the users' catalogs
We pay special attention to the following:
- Generic titles in songs and albums.
- Albums with the same length in all the songs.
- Albums that contain very different styles and artists depending on the track (missing consistency on the release).
- One-track singles with less than 30 seconds of length or albums with very short songs.
- Inconsistency between the streams generated and the number of followers in the DSP's artist profile
- The irregular ratio of monthly listeners vs. total streams in the channels (i.e.: 5 monthly listeners = 12K streams in each song).
- On the other hand, extremely regular listening patterns along with a release (i.e.: 12K streams in each song even if there are 8 songs in a release) and song lengths (1:26, 1:30, 1:29, 1:40, etc.).