As part of its ongoing efforts to combat artificial streaming, Spotify has announced a new penalty for tracks that exceed 90% artificial streaming. This measure is expected to be adopted by more DSPs in the future as they follow Spotify's lead in maintaining the integrity of their platforms.
Impact on Clients
Beginning this month, clients of Sepulchral Silence will notice a new line item on their monthly invoices: penalties for artificial streaming reported by DSPs. These penalties, imposed by DSPs like Spotify, will be deducted directly from clients' invoices.
Monitoring and Compliance
To help clients stay informed and compliant, Sepulchral Silence will actively monitor and upload artificial streaming reports shared by DSPs onto our platform in the Artificial Streaming. tab. Clients can access these reports through the platform's menu. A new column will be added to identify any penalties associated with artificial streaming. This transparency enables clients to easily track and manage any penalties incurred.
Tips to Avoid Penalties
1. Focus on Authentic Engagement: Encourage genuine interactions with fans through organic marketing efforts, such as social media engagement, live performances, and collaborations.
2. Avoid Artificial Promotion: Steer clear of services promising artificial streams or engagement, as these tactics can result in penalties and damage your reputation.
3. Monitor Streaming Patterns: Regularly review streaming data to identify any anomalies or suspicious activity, and take action to address them promptly.
More information can be found here: Artificial Streaming.
If you have any further questions or concerns regarding the new penalty for artificial streaming, please don't hesitate to contact us at support@sepulchralsilence.com .