Introduction
Here below there is a checklist for End Users' information, catalogue and behaviour which can help the Admin in identifying fraud attempts (click-fraud, abusive behaviours, etc).
We recommend reviewing the information prior to distribution to make the approval process as smooth and quick as possible, and ultimately prevent any issue with DSPs and other penalties related to Sepulchral Silence Anti Fraud Policy.
User profile and behaviour check
- Empty, incomplete or fake End-User profile information*.
- Auto-generated and/or generic emails (example: tom123456@gmail.com).
- Users connecting from multiple IP locations (using VPNs).
- Multiple users sharing the same Paypal account or email.
- Strikes.
Catalogue check
- Generic artists and release names, as well as generic content. More info here.
- Fake artists without real-life existence (social media presence, artist profile verified on the main DSPs, website).
- Samples. More info here.
- Public Domain. More info here.
- Poor artwork quality
- Distribution of only single-song release
- Distribution of mainly instrumental songs, often with 1 single instrument, usually piano (bulk generated audio by rendering midi files into piano or just AI-generated)
- Albums that contain very different styles and artists depending on the track (missing consistency on the release).
- One-track singles or albums with very short songs length.
- Inconsistency between the streams generated and the number of followers in the DSP's artist profile (here is more information about artificial streaming).
* As the Admin, you have the right to request your End Users to identify themselves in order to proceed with the distribution of their content. Sepulchral Silence can request user profile verification in order to proceed with the approval. The lack of this information may concur with the non-distribution of the content