The most important part of your application is your 500 characters pitch.
The text has to be a good balance between the story, your artistic approach, the process behind creating the song, as well as previous success, your credibility, how you plan to promote the release, and in which Spotify Editorial would the track fit.
Spotify curators love context & community, and take into account each Editorial playlist’s theme, genre, mood, audience, how famous or emerging the artists are, etc., so try to help them out with your initial research (although you might get added to a different playlist).
If you’ve collaborated with someone famous, featured on a specific music blog, or you have been noticed by BBC One, or you’ve opened a big festival make sure to include it in your pitch.
Obviously, you cannot possibly include all this info in 500 characters but try to think what the most important aspects of you and your music are. Be a good storyteller (or find someone who is). Captivate the editors with your unique and powerful story. And then they’ll definitely hear your song.
Examples we find useful:
Houndtrack is an LA-based producer who opened for Medasin & Fakear last year. He is very much inspired by nature & nostalgic memories when making music - you can often hear the sounds of waves & crunching leaves, fused with synths & beats. "Cul de Sac", his first release with Stereofox Records, tells a story about his childhood street, where all the kids used to skateboard, have lemonade stalls & had Halloween trick-or-treats. Simply a reflection of those carefree times.
Emerge from the blues of 2020 with this mellow lofi piece that blossoms like a flower - from melancholy to enlightening hopefulness. Japanese producer yuhei miura and renowned Tokyo guitarist Kazuki Isogai team up again for a 6-track EP, Better Days - to bring warmth and assurance for a brighter future. The first single “Hope” envelops captivating guitars and smooth beats - a sound they’ve proven to be dear to the audience of the Spotify Editorial playlists. A perfect addition to Lo-Fi Beats.
Meet the newly born, nature-inspired electronic side of producer Handbook. After growing his beat moniker for 10 years,the UK artist goes beyond the confines of hip hop music in order to heavily emphasize imagery and mood by exploring the depths of deep house, chill techno, and downtempo music. “Ritual Two” is the first single from his debut EP with Stereofox Records. Dark and captivating electronica for those late night drives. Perfect fit for your Electronic Rising or Lowkey Tech playlists.
You can edit your pitch after it’s been submitted, up until the release date. However, it’s not guaranteed that the editors will see the changes.